Tashanna Skincare Boutique Website Redesign
A strategic website redesign focused on clarity, brand alignment, and creating a more intentional customer journey.
Project Overview
Tashanna Skincare Boutique is a skincare brand offering curated products designed to support healthy, radiant skin. The goal of this project was to elevate the website experience by improving visual hierarchy, brand presentation, and overall usability while maintaining a clean, editorial aesthetic.
Scope
Website redesign & layout optimization
Client
Tashanna Skincare Boutique
Industry
Skincare & Beauty
Focus
Clarity, flow, and brand alignment
The Challenge
Although Tashanna Skincare Boutique had a strong product offering, the website lacked a clear structure and visual hierarchy. Important messaging was not immediately obvious, and the layout did not fully reflect the brand’s professionalism or guide users smoothly through the experience.
Clear Visual Hierarchy
The page structure was redesigned using intentional heading levels, spacing, and layout patterns to improve readability and flow.
The Strategy
Brand-Aligned Design
The visual direction focused on a clean, editorial aesthetic that better reflects the skincare brand and builds trust with visitors.
Conversion-Focused Layout
Each section was arranged to guide users naturally through the page, supporting engagement without overwhelming the viewer.
The Solution
The final design delivers a more polished and cohesive website experience. Improved layout structure, refined visual hierarchy, and thoughtful imagery work together to create a clearer, more engaging digital presence for the brand.
The Outcome
This redesign provides Tashanna Skincare Boutique with a stronger foundation for growth. The updated website communicates the brand more clearly, improves user experience, and supports future content expansion with a scalable design system.